Hi, we are norm–projects

We are a design company based in Cologne, Germany. Projects we work on include industrial design, webdesign, user experience and brand development. Our user centric design process always sets the goal to find innovative solutions to all aspects of a product. At the same time we believe innovation should never stand in the way of a product being responsible towards its own environment and the people that use it. We want all things we create to challenge and contribute to todays aesthetic culture.

#industrial design #concept #ui/ux

Luna – Dicover Your Circadian Rhythm

In a world that is getting more and more stressful and time efficient, LUNA teaches users about their individual circadian rhythm. Sensors analyze sleep patterns and shows users where their natural time frame of sleep is located. Visualizing how daily behavior affects that window can help identify factors of sleep disorders.

#typography design #graphic design

NP–Suna Grotesk Typography Design

This modern typeface was made for a perfect balance and a good feeling. By lifting the crossbar on one side, the font gets a very friendly and positive expression that makes it perfect for big headlines. Through the small details the font is still classy while having an own smart character. More glyphs, symbols and weights coming soon. Contact us for licenses.

#augmented reality #speculative design #ui/ux

by P&G

NOTUS is a futuristic concept that was developed in cooperation with Procter and Gamble. It uses advanced particle sensors and AR to educate users about pathogens in the air. Smart home devices are engaged to eliminate potential threats. If a user needs to interact, NOTUS visualizes the source and gives advice on how to proceed.

#industrialdesign #fashion #ui/ux

AOD – Contemporary Streetwear Brand

Our in-house brand AOD is a contemporary streetwear label with strong influences from graphic and product design. Cues from product graphics, medicine and packaging labels, icons and infographics lead to an aesthetic of timeless, clear lines. Designed in Germany and handmade in Italy with a quality-conscious world in mind. Innovation and experimentation are a top priority at AOD.


No Hype

No Hype is an artist management agency from Cologne. After we had defined the core of the brand together with the client in our Brand Value Workshop, we designed a new CI and logo.

#stage design

Brainpool x Google

For the TV producer Brainpool and Google/Youtube Red we designed the stage of the comedy talk show „Neuland“. The challenge was to visually combine the new age of the internet with analog references and reflecting that in the interior design.

#fashion design #branding


Antiheld is an urban fashion brand that has been shaped by Colognes street style and in return has had a noticeable impact in the Citys fashion culture over the last years.

#branding #graphics #store design #packaging

Dagi Bee x DM

For Youtube Star DagiBee and DM Drogeriemarkt group we developed the new cosmetics brand „Beetique“. Beetique is the first beauty brand in the world to use holographic reflective particles. To showcase that special look, we developed a transparent design that lets the content shine.

#ci #graphics #packaging


Wonne is the new cold brew lemonade with subtle notes of ginger and basil. Launched in Summer 2019. Together with the client we researched the relevant target group and developed a coherent corporate design for the brand and its products.

#graphics #packaging

Champ Nutrition Hightech Supplements

For Champ Nutrition, it was important to make the many different products visually more distinguishable in order to clarify the product portfolio. For this purpose, a versatile layout with changing graphics and a numbering system was developed to classify the individual products.

Fresh Bar

In a cooperative project with Bosch – B/S/H home appliances we developed a concept for the whole family that aims to replace unhealthy snacks by making ready to eat fruit and vegetables more visible and convenient. Fresh bar creates an ideal atmosphere to keep natural food fresh by regulating temperature, humidity, light, and air pressure.

#ci #graphics #packaging

#industrial design

Riedel Communications Intercom Panel

Riedel provides specialized intercom systems mostly used in live tv broadcasting. Together we developed solutions on how to enable more ergonomic interactions, use space more efficiently and integrate new features that support users in complex situations.

#store design

Popup Store

To introduce our new collection with DagiBee, we created a pop-up store that celebrates her style. Using Natural elements and furniture design classics combined with futuristic accents, we translated the collections look into an independent and expressive interior.

#product design #product innovation


Using the principles of electroadhesion, we developed a tool that carefully handle very small objects with an adhesion that can be turned on and off. Together with Bohle, a veteran in the suction cup industry, we explored new possible fields of business to expand their product portfolio.