Having supported many clients from the food industry, our team was approached to design a packaging range for beverages used in spiritual ceremonies. The client desired a mystical, dark aesthetic with gradient effects. We crafted a color palette consisting of deep browns, reds, and greens, enhanced by vibrant contrasting accents for high visual impact. The gradient effect was achieved by blurring the product images on the lid, creating a seamless blend. Text and images overlap on different layers to generate tension and depth, while a strict typographic layout on the packaging's side conveys professionalism, subtly evoking medical packaging. This design choice aligns with the natural, beneficial effects these products have on the body.
Packaging Design
Layout/Illustration
2024