OWIES has created a unique oat drink in three varieties: Zero, Classic, and Barista, aiming to please both oat drink enthusiasts and traditional milk lovers. Made from 100% German oats, OWIES ensures close cooperation with farmers, resulting in short transport routes and reduced CO2 emissions.
Brand Identity & Webdesign
Packaging
2023
We were approached by Dagi and OWIES to create a playful visual identity and a packaging to stand out in this crowded market market.
The packaging is 87% plant-based, making OWIES an eco-friendly choice. The Classic variant is designed as an ideal milk substitute, the Zero variant is sugar-free, and the Barista variant provides perfect foam for coffee lovers.
