+matter offers products that always challenge the status quo and bring high added value through functionality and everyday usability to all kind of products.
The product range starts with a backpack and will extend to furniture and consumer electronics in the future.
Brand Identity
Naming
2023
matter means any substance that has mass and takes up space by having volume - wich refers to the company focus of developing physical products. Also matter is a noun used to express siginifcance or meaning of something and refers to the core of adding value to products.
Translating this visually we developed a graphic system that is made of circles symbolising molecules. Connecting the molecules creates a shape that represents the "matter" and can be used for a variety of design assets.
