In the Spring-Summer 2017 season, we proudly introduced AOD, a contemporary streetwear label designed and produced entirely in-house by our team. With a focus on innovative design and superior quality, AOD offers a collection that reflects the ethos of industrial design, characterized by clean lines, functional aesthetics, and meticulous attention to detail.
Textile Design
Branding
2017
The AOD collection, produced in Italy, features an array of garments including T-shirts, long sleeves, a denim jacket, and a lightweight summer coat. The color palette ranges from understated tones like black, asphalt gray, and off-white to the bold, signature shade of Cedar Wood. Each piece is thoughtfully crafted, with an emphasis on the synergy between color, functionality, and the innovative use of prints and print techniques.
Our studio was responsible for every aspect of the AOD brand, from the creation of garment cuts and sourcing of technical fabrics and denim to the design of branding elements, webshop, and packaging. We also developed a new screen print finish in collaboration with our manufacturer, ensuring a unique and high-quality product.
In addition, we managed the development of campaigns and content, leading to 10 notable PR releases in prestigious outlets such as SLEEK, Highsnobiety, and Textilwirtschaft. Our expertise extended to packaging design, sourcing, and production management, as well as the strategic distribution of the collection across European and Asian markets.
The inspiration for AOD’s design draws heavily from industrial design elements such as typography, labeling, and layout styles found in household, medical, and hi-fi products, as well as packaging graphics, icons, and infographics. The brand name "AOD" is intentionally ambiguous, allowing it to be redefined with each collection, continuously evolving while remaining true to its core industrial design principles.
