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norm—core is the platform for a new generation of smart textiles

norm—core is a system that enables an easy to use and thoughtfully designed implementation of smart technologies in apparel and other textile products. Complex technological solutions can be implemented into textile products using traditional manufacturing techniques. System wide modularity means individual use cases and sustainability like no other solution on the market.

New connections enable new products that help people in new ways

Modules can be created for a vast variety of use-cases. Urban, sports, workwear or industrial applications for example have a high potential for adapting new technologies. A flexible layout allows combining different technologies and creates new synergies. Together with our partners we identify opportunities to create products that solve problems relevant to the specific needs of their customers.

Technology designed for humans

Technology has never been this personal and intimate before. For most people to accept and trust technology in their everyday life we have to find a new approach to designing it. To bridge the gap between tech companies and fashion brands we are deeply invested in giving our products a texture and character that is human and approachable while making functionality transparent and easy to grasp. Every aspect of norm—core is carefully designed to meet that standard.

Connect what you think belongs together

All modules can be interconnected to communicate with one another. Sensor modules can be set to control heat, light or trigger safety features. More complex workflows can be programmed for professional environments and integrated with third party systems. A clean visual representation of the sensors makes setting up and adjusting a scene intuitive.

Connect what you think belongs together

All modules can be interconnected to communicate with one another. Sensor modules can be set to control heat, light or trigger safety features. More complex workflows can be programmed for professional environments and integrated with third party systems. A clean visual representation of the sensors makes setting up and adjusting a scene intuitive.

Functional doesn’t mean complicated

Adding a new layer of functionality to a known product will inevitably create new obstacles to some users (e.g. charging). Thoughtfully designed details and solutions that respect preexisting habits keep those obstacles as flat as possible.

norm–core is currently in development. If you are looking for ways to implement technology into your textile products or if you need help with bringing your technology into the textile world we should talk.