For Beetique and DM Germany we not only designed the products, but also the presentation display. As with the products, the focus here was to be on cosmetics and their colours.
At the same time, the concept had to be modular so that it could later be reused for further product developments. The products were therefore stored in removable boxes and made of dichroic plexiglass to reflect the color variety of cosmetics.
The outer coat remained simple and white. Through the dichroic glass the light is bundled and reflected on the colourful products. So the main attention is directed to the products.