For the cosmetics brand „Beetique“ of the Youtuber DagiBee we developed the entire corporate identity and designed all packagings. The key products were characterized by the worldwide unique recipe for holographic reflective 3D effects.

To emphasize the multi-colored product feature, the container was designed completely transparent. The collection name „colours“ refers to the basic concept of cosmetics and should represent the unique properties of the products.


In order to place the cosmetics themselves in the foreground, a concept was graphically chosen that was designed to be simple on the outside so that the unique product could speak for itself on the inside. The products are available in all DM Stores in Germany, Austria and Switzerland.